I'm Mohammed Lamine Ahmed Chichi, a Level 5 student on the Bachelor of Business Administration (BBA), Business Administration and Management programme at Nottingham Business School, Nottingham Trent University. My focus across Block One has been marketing — specifically, the parts of marketing where research, strategy frameworks, and platform-specific execution have to connect.
 

During Block One of the BUSI22000 Marketing Agency Project, I worked on two concurrent group projects. On the Bloom × Impression × NCSAB safeguarding campaign I led the Strategy & Analytics workstream — I owned the AIDA channel-strategy framework and the tiered Bronze / Silver / Gold budget model and presented both to NCSAB stakeholders at the pitch. On the East Midlands Women's Cricket League Growth Strategy project I owned the closing Strategy Plan slide — a 4-quadrant AIM → INSIGHT → ACTION → IMPACT synthesis tying the team's research into a single executive recommendation.
 

Alongside university work I run live social media for two family-run businesses in Algeria — Groupe-chichi on Facebook (custom doors for villas and houses) and Eyeliner Stamp 🤍🪽 on Instagram (sister's beauty brand). They are deliberately opposite playbooks: Facebook organic-led for a high-consideration purchase, Instagram paid + organic blended for an impulse-buy beauty product. Both have produced triple-digit growth in reach and inbound enquiries in the last 30 days.