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CV

Updated after Block One — now includes two real client engagements and two group-project lead roles.

The CV below reflects who I am at the end of Block One — updated with the Bloom × NCSAB safeguarding campaign, the EMWCL Growth Strategy pitch, the family-business Page management for Groupe-chichi and Eyeliner Stamp, and the design and strategy skills I have actually used during the module.

Profile 

Level 5 Marketing student at Nottingham Business School with hands-on agency project experience across two concurrent Block One engagements (Bloom × NCSAB safeguarding campaign and East Midlands Women's Cricket League growth strategy) and live client-side social media management for two family businesses in Algeria (Groupe-chichi custom doors on Facebook, Eyeliner Stamp beauty brand on Instagram). Strongest at translating audience research into single-page strategy frameworks for senior stakeholders.

Education 

Bachelor of Business Administration (BBA), Business Administration & Management — General

Nottingham Business School, Nottingham Trent University · Sept 2024 – 2027 (expected)

Preparatory Programme — Nottingham Trent International College (NTIC)

Nottingham, United Kingdom · Bridge programme into NBS

International Foundation in Business Management — International Foundation Group (IFG)

11–13 Mandeville Place, London · Academic Year 2022–2023 · Completed July 2023

  • Completed a rigorous foundation programme in Business Management.
     

  • Achieved the highest grade (A), demonstrating strong academic performance.
     

  • Developed core knowledge in business strategy, management principles, and marketing fundamentals.
     

  • Prepared a solid academic foundation for further university-level studies in the UK.

Professional Experience

Social Media Manager (voluntary) — Groupe-chichi (family business, Algeria)

January 2026 – Present

  • Manage the Facebook Page for a custom-door manufacturer serving villas and houses across Algeria.
     

  • Recent 30-day Insights: views +264% (881.9K), 3-second views +240% (302.7K), interactions +213% (4.6K), new followers +547 (+98.9%), DM contacts +363% (847).
     

  • Identified that finished-install shots in real interiors outperform standalone product photography — applied this rule across the content calendar.
     

  • Use Meta Business Suite (in French) for weekly Insights review and iteration.

Social Media Manager (voluntary) — Eyeliner Stamp 🤍🪽 (family business, Algeria)

March 2026 – Present

  • Manage the Instagram presence (@eyeliner_stamp_) for a beauty brand selling eyeliner stamps.
     

  • Designed and run a paid + organic blended strategy: 95% of views from paid amplification of top-performing organic Reels.
     

  • Recent 30-day Insights: 790,635 total views, 384,572 accounts reached (+6,866.9% vs prior period), 1,321 followers, 73.5% of reach from Reels.
     

  • Use Meta Ads Manager for audience targeting (France + Algeria, beauty interests, ages 18–35) and Insights for weekly creative + budget reallocation.

Strategy & Analytics Lead (group project) — Bloom × Impression × NCSAB

Block One, BUSI22000 — Spring 2026

  • 5-person team campaign for Nottingham City Safeguarding Adults Board reaching South Asian heritage communities and English-not-first-language audiences in Nottingham.
     

  • Owned the AIDA channel-strategy framework (deck slide 10) and the tiered Bronze/Silver/Gold budget model (deck slide 17).
     

  • Presented both deliverables at the formal pitch to NCSAB stakeholders.

Strategy Plan Lead (group project) — East Midlands Women's Cricket League

Block One, BUSI22000 — Spring 2026

  • Concurrent project with Bloom × NCSAB — a sponsorship pitch proposing Boots as primary partner and Gunn & Moore as equipment partner.
     

  • Owned slide 9 — the AIM → INSIGHT → ACTION → IMPACT executive synthesis that translated the team's research into a one-page recommendation.
     

  • Presented the closing strategy slide and fielded follow-up questions on commercial fit.

Key Skills

Strategy & Frameworks

  • AIDA channel-strategy framework (audience-stage to channel mapping)
     

  • AIM → INSIGHT → ACTION → IMPACT executive synthesis
     

  • Tiered budget modelling (Bronze / Silver / Gold)
     

  • Gibbs' Reflective Cycle (applied across case studies)
     

  • Paid + organic blended-strategy design

Social Media & Analytics

  • Meta Business Suite — Statistiques (French)
     

  • Meta Ads Manager — campaign setup, audience targeting, budget pacing
     

  • Facebook Page Insights interpretation
     

  • Instagram Insights — Reels, Stories, feed, paid-vs-organic attribution
     

  • Cross-platform strategic thinking (Instagram paid-led vs Facebook organic-led)

Design

  • Canva — advanced (multi-slide decks, brand systems, single-page executive layouts)
     

  • Visual hierarchy, typography, colour theory
     

  • CapCut — short-form video editing for Reels

Languages

  • English — fluent
     

  • French — fluent (primary market for both family businesses)
     

  • Arabic — fluent

Software

  • Canva, Meta Business Suite, Meta Ads Manager, CapCut, Microsoft 365, Google Workspace, Facebook Page Insights, Instagram Insights

Featured Projects

See Portfolio → Featured Projects for full case studies:
 

  • Facebook — Groupe-chichi (family business, Algeria, custom doors)
     

  • Instagram — Eyeliner Stamp 🤍🪽 (sister's beauty brand, Algeria)
     

  • Bloom × NCSAB — Safeguarding for Everyone (Block One)
     

  • EMWCL — Growth Strategy (Boots + Gunn & Moore sponsorship pitch, Block One)

Contact

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